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Business Research Methods, 9th Edition William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin Test Bank and Solution manual

Business Research Methods, 9th Edition William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin Test Bank and Solution manual

Business Research Methods, 9th Edition William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin Test Bank and Solution manual

 

Product details:

  • ISBN-13: 978-1111826925
  • ISBN-10: 1111826927
  • Author: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
  • Publisher: Cengage Learning; 9 edition

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Table of Contents

PART I: INTRODUCTION.
1. The Role of Business Research.
2. Information Systems and Knowledge Management.
3. Theory Building.
4. The Business Research Process: An Overview.
5. The Human Side of Business: Organizational and Ethical Issues.
PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.
6. Problem Definition: The Foundation of Business Research.
7. Qualitative Research Tools.
8. Secondary Data Research in a Digital Age.
PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.
9. Survey Research: An Overview.
10. Survey Research: Communicating with the Respondents.
11. Observation Methods.
12. Experimental Research.
PART IV: MEASUREMENT CONCEPTS.
13. Measurement and Scaling Concepts.
14. Attitude Measurement.
15. Questionnaire Design.
PART V: SAMPLING AND FIELDWORK.
16. Sampling Designs. and Procedures.
17. Determination of Sample Size: A Review of Statistical Theory.
18. Fieldwork.
PART VI: DATA ANALYSIS AND PRESENTATION.
19. Editing and Coding: Transforming Raw Data into Information.
20. Basic Data Analysis: Descriptive Statistics.
21. Univariate Statistical Analysis.
22. Bivariate Statistical Analysis: Differences Between Two Variables.
23. Bivariate Statistical Analysis: Measures of Association.
24. Multivariate Statistical Analysis.
25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.
PART VII: CRITICAL THINKING CASES.
Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes.
Index.

 

 

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Business Research Methods 9th Edition

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